After he graduated, he created the Guides and personally went out and sold the space to those businesses involved in Tourism. Ed's understanding of the tourist industry catapulted the books to success and made his "little blue books" an integral part of the Maine tourism business and it was the most widely distributed title at Maine's Publicity Bureau's (now the Maine Tourism Association) throughout the state.

In the mid 1980's, Ed worked out a deal with the Publicity Bureau that would ensure that his books continued to be published. The Publicity Bureau ran the books as Ed pursued other business ventures until 1989 when Ed decided to take back the books and put them back into the private sector.

Reade Brower, Publisher of a Rockland weekly newspaper, The Free Press, worked out a deal with Ed and added the titles to his publishing arm which also included 7 Chamber of Commerce booklets from Bath to Belfast. The Sunshine name was retained and several regional books were added to the product line and the state-wide, "Master Guide", was re-introduced. For more than 15 years, Sunshine has continued to be an integral part of the Maine tourism industry and is distributed throughout the Maine Tourism Association system as well as AAA's, local outlets and throughout the entire United States and throughout the world.

In 2002 we had an outside company complete a survey to find out what the industry's thoughts were about some innovative ideas we were considering. As a result, the "Sunshine" guides became "TravelMaine" guides. Maine Sunshine Inc. continues to publish the now named TravelMaine guides to Southern Maine, Portland/Freeport, Mid Coast and Bar Harbor/Bangor. The Maine State Four Seasons has been expanded to include Outdoor Recreation and Scenic Drives. In 2005 a new title "Fairs and Festivals" was added. TravelMaine will continue to develop and improve upon its already extensive web site and presence.